Instantly Create Highly Effective Headlines
That Capture Attention and Create Action
Art of the Headline Book & Training Modules
The Art of the Headlines will guide you through the how to easily create headlines that ensure you attention and ultimately get someone to act.
Here’s what we cover in the book…. Rules of Headlines, Know Your Intended Audience/Prospect, The IBDE Equation for Headlines (I+B+D+E). We cover each element of the IBDE Equation; Interest, Benefit, Delivers, Emotion.
We cover why words are powerful. The Remove a Word Technique and the most common mistakes with headlines? We also talk about how to avoid the biggest headline mistakes such as making it boring, too many idea, too many words.
We also cover what Can We Learn from the Greats? Such as Bernard Baruch, The Bencivenga Persuasion Equation®, John Caples’s Six Rules for Headline Writers, David Ogilvy’s Acid Test for Headlines, Yanik Silver’s Ways to Make a Headline Snap, Eugene M. Schwartz (Breakthrough Advertising)
Plus much more…
IBDE Equation
All highly effective headlines have 4 main elements. You’ll learn how you can easily put into practice the IBDE Equation. It’s an equation that ensures your always writing the right headline, at the right time, for the right audience. The four elements of the IBDE Equation are:
- Interest - Does your headline create irresistible interest?
- Benefit - Does y our headline clearly describe a benefit?
- Deliver - Does your headline back up what you deliver?
- Emotion - Does your headline spur raw and visceral emotion?
We walk you through each and every step of the IBDE Equation.
3+ Hours of Video Training
Module 1 - Full Welcome and Overview Video
Full course overview with a little background on our training, how to have the most success and overview of all bonuses.
Module 2 - Knowing Your Target Market
In this module we cover an essential element of writing and creating headlines. Knowing your target market. Specifically why it’s important to know your market.
Module 3 - Your Secret Weapon - IBDE Equation
Discover the quickest way to ensure you’ve written a highly effective headline. Our exclusive built IBDE Equation ensures your on track.
Module 3b - Interest - How to Employ Interest in Headlines
Learn how to ensure you create interest with your headlines. You’ll also learn why without interest you’ll never grab your target markets attention.
Module 3c - Benefit - All About Creating Benefit With Your Headlines
Learn how to employ benefit into your headlines and why without it you simply have no chance of having a highly effective headline.
Module 3d - Deliver - The Headline gut Check
Learn one of the most important aspects of writing a headline. Why you must deliver.
Module 3e - Emotion - The glue pulling it all together
An often overlooked aspect of a headline-emotion. Without emotion you can’t inspire desire. Without desire someone will not get up and act. That’s the role of your headline to create action and that’s why emotion is important.
Module 4 - Learning From the Greats (Here & Gone)
In this module we go through what the greats from modern and past times have to say about creating and writing headlines. Greats such as Bernard Baruch, The Bencivenga Persuasion Equation®, John Caples’s Six Rules for Headline Writers, David Ogilvy’s Acid Test for Headlines, Yanik Silver’s Ways to Make a Headline Snap, Eugene M. Schwartz (Breakthrough Advertising).
Instant Audio Download
You’ll also get instant access to the audio download allowing you to load the training right into your phone or take it with you on the go. All audio is in high quality MP3 format.
Tried & Tested Keyword Ready Headlines
Over 170+ tried and tested headlines ready for your keywords. These headlines have been proven to capture attention and convert.
Headlines That Have Made Money
Use this so you can emulate and learn from the most popular headlines that have made money. Great for inspiration in writing your own highly effective headlines.
- Art of the Headline Book – Front to back all you need to know about creating great headlines.
- Video Training – 3+ hours of video training modules
- Instant Audio Download - Get instant access to audio files so you can listen on the go.
- IBDE Equation Checklist - The checklist that allows you to easily create highly effective headlines.
- Tried & Tested Keyword Ready Headlines - Run out of headline ideas? No problem as you can easily pull this up, enter your keywords and have a tried and tested headline.
- Headlines That Have Made Money - Learn from the top headlilnes that have made money.
30 Day 100% Money Back Guarantee
Customer satisfaction is our number 1 priority here at You Brand, Inc.. We want you to make the most of any product we create, so we’ll always take the time to help you if you’re struggling with anything. But if you find that it’s not for you, you have a full 30 days to let us know and we’ll happily refund you in full.