Tagged: touchstone

The Power of Word of Mouth

The Power of Word of Mouth

A recent series of articles (1) & (2) by Maria Elena Duron from buzz2bucks.com are great reads about personal branding and creating effective word of mouth. She gives a really good example of how...

Your One Idea

Your One Idea

Recently I was listening to the Podcast EconTalk by Russ Roberts who was interviewing Nassim Taleb. If you are unaware of who Nassim is- he wrote two great books The Black Swan and Fooled by Randomness....

Brand Story Collection of Posts

Brand Story Collection of Posts

There are a few terms that we generate a lot of traffic from. One of those is our series of posts on creating or crafting a brand story. This plays well for both companies...