The Future of Content and How to Create a Content Strategy
Content marketing is one of best ways to reach your target market. This last week on the podcast we released a series on the future of content and creating a content strategy for you...
Tagged: Target Market
How to Use Priming in Social Media
Priming is a psychological term that essentially explains how an earlier stimulus influences response to a later stimulus. For instance, if I give you a list of words and I include the word ‘table’...
How to Excel in an Attention Economy
Attention is the scarcest commodity on the planet. When you get someone’s attention you are getting their most valuable resource-time. The answer to making sure you break through is positioning. Here are some stats...
Channeling Your Target Market
It’s time to break out the candles, dim the lights and start chanting… then in an ominous voice ask how well do you know your customer or prospect? When the room starts to shake-the...
Have You Spent the Day With Your Prospect Yet?
I know what you’re saying… they are a prospect they don’t know me yet. Like Einstein used to do let’s go on a thought experiment. First on Einstein’s thought experiments… many of his greatest...
Secrets to Prospecting with Prospecting Expert Steve Kloyda
In today’s show we talk with Steve Kloyda (visit website) an expert in exploding your sales and prospecting. Steve Kloyda has made more than 250,000 telephone sales calls, listened to and analyzed more than...
Abraham Lincoln and Social Media
When Abraham Lincoln was faced with keeping the United States together during the Civil War he was fortunate to have a new technology- the Telegraph. For history buffs this historical record gives us amazing...
Example of Showcasing You or Your Product in a Powerful Story
I wanted to share with you a powerful technique that you can employ in your business that draws emotionality and creates connections with your target market. This strategy is to showcase your product or...
Is Trust Your Strategy?
Does your marketing strategy bring you closer with your prospect or current customer? Does it create a bond of trust with them? Does your digital communications bring your target market closer to trusting you...
8 Universal Motivations
Whenever I sit down to write sales copy, create a sales script, or figure out how to reach a target market I start with the basics. In essence I try to imagine a single...
What Obscene, Outrageous Visions Are You Giving Your Market? And Why It Matters
Your memory is highly attuned to visual images — knowing how this visualization works will ensure you can put it into practice in your daily activities. Moonwalking with Einstein by Joshua Foer is a...
It’s All About You
The number one rule any marketer or business owner can realize when they have a product or service is that in the end we really just care about ourselves. Even if someone chooses to...
Find Your Target Market On Twitter
I’ve been using a great tool to find our target market on Twitter. FollowWonk allows you to easily and quickly find your target market by searching Twitter user bio’s. I like this tool better than...
Why I Love Snuggies and You Should Too
At first I should start off with a disclaimer. I don’t own a Snuggie, I don’t think I will ever will own a Snuggie, and I’m not quite sure if it’s a good idea...
How to Build Authority for Your Website
Having an authoritative website helps you create more leads, prospects, and sales. Not only will this help you when someone searches for your website but it allows you to create a launching pad for...
Why and How to Think and Operate Like a Media Company
When you think and operate like a media company it allows you to interact with your target market on their terms in turn allowing you to sell more effectively and create deeper connections within...
