Have you ever wondered why some people are successful at marketing online, while others struggle just to make things click? I’ve found there are three main things a successful online marketing plan has: A...
Why does every personal branding evangelist talk about a major celebrity when they preach on building a personal brand? To begin with the top tier celebrity does not have a personal brand. Celebrities have...
Facebook, Twitter, and LinkedIn and all social networks are great for meeting new people, even maintaining connections, and driving traffic to your website. The only problem is that sitting behind the screen making comments,...
Years ago when studying copy-writing I learned a concept called justification. Justification is when each and every word has to justify itself… why it exists in a headline, a sub-headline, or the beginning of...
It would be fair to warn you. There will be a reoccurring theme on our blog here the next few weeks. At least once a week I’ll be taking on what I find to...
These days one of the biggest challenges I hear from people is how to get all this stuff done? From content marketing, social media, networking, sales, and all the other things that take up...
Are you doing stuff today based on assumptions? We make many decisions based on our own assumptions. If your like most people your daily actions are driven by these assumptions. Now more than ever...
A few years ago I learned a technique that has drastically changed my approach and effectiveness with my sales. Imagine yourself as a sales manager running a sales team. At some point in the sales...
Quick question for you… What are you doing today that is going to have an impact in your business or what you do 60 days from now? Okay, let’s make this very obvious…
Recently I was listening to the Podcast EconTalk by Russ Roberts who was interviewing Nassim Taleb. If you are unaware of who Nassim is- he wrote two great books The Black Swan and Fooled by Randomness....
A guy comes out of a bar, he sees a guy on his hands and knees looking for something under a street light. So he goes over and asks him if he can help....
I wanted to share one of the best websites and podcasts I have found for business and general inspiration. Hopefully you have already had a chance to listen to Andrew Warner over at Mixergy.com....
Found a post with tremendous insight about marketing and the pitfalls of what is the rage (social media). TGIF (Twitter, Google, the Internet, and Facebook) cannot overcome crappy products or services. http://www.brandingstrategyinsider.com/2009/11/social-media-not-the-answer-for-weak-brands.html How to...
Having an authoritative website helps you create more leads, prospects, and sales. Not only will this help you when someone searches for your website but it allows you to create a launching pad for...
One way to differentiate yourself right now is to have a opinion. But go deeper and have an opinion about your industry, your niche, or what you do. But I know you’re saying… I...
Are you looking to succeed in today’s economy? As I look objectively at all economic indicators it’s tough to see how today’s economy is going to get better any time soon. I believe now...
