Justification - The Secret to Concise Process and Effective Communication
Years ago when studying copy-writing I learned a concept called justification. Justification is when each and every word has to justify itself… why it …
The 3 Types of Sales Hunters
Much of our work lately has been focused on creating a strong connection between a front line sales team (or person) and revamped marketing. …
Taking Advantage of the Spotlight Effect
This might shock you and I’m not sure how to tell you this but you are not the center of the universe. At least …
