Tagged: search

How to Excel in an Attention Economy

How to Excel in an Attention Economy

Attention is the scarcest commodity on the planet. When you get someone’s attention you are getting their most valuable resource-time. The answer to making sure you break through is positioning. Here are some stats...

Channeling Your Target Market

Channeling Your Target Market

It’s time to break out the candles, dim the lights and start chanting… then in an ominous voice ask how well do you know your customer or prospect? When the room starts to shake-the...

Why Google Instant Matters to You

Why Google Instant Matters to You

Google instant is a game changer in a few ways. First in the old pre-instant world you could reason that when people searched they would see the same results. This is what made stuff...