Details To Consider For A Successful Niche Brand Building
The ability to niche brand anything has never been easier than as it is today. I often look back a few years and realize how hard it was to find people who liked certain...
Tagged: positioning and branding
How to Create Your Personal Brand Story
Are you unsure of where to start to create a unique personal brand? There is one fool proof way to create a completely original foundation for your brand. Simply start with building your personal...
Who Are You… and Why Are You Talking To Me?
Your prospects and potential clients are asking themselves right now… who are you and why are you talking to me? You better have a good answer. In personal branding there is one skill upon...
The Power of Word of Mouth
A recent series of articles (1) & (2) by Maria Elena Duron from buzz2bucks.com are great reads about personal branding and creating effective word of mouth. She gives a really good example of how...
Have You Spent the Day With Your Prospect Yet?
I know what you’re saying… they are a prospect they don’t know me yet. Like Einstein used to do let’s go on a thought experiment. First on Einstein’s thought experiments… many of his greatest...
Example of Showcasing You or Your Product in a Powerful Story
I wanted to share with you a powerful technique that you can employ in your business that draws emotionality and creates connections with your target market. This strategy is to showcase your product or...
3 Questions Your Brand Story Must Answer
There are three things that every reader who reads your personal brand story is thinking. Are you providing a great answer to those three questions?
A Properly Developed Fan Page
Over at insidefacebook.com there is a great story about a properly designed Facebook fan page. “People do business with people that they like,” Vetstein said in a recentABAJournal.com blog post. “Facebook enables you to...
Niche Branding - First Step in Branding Success
Ok, you have experienced some success. Now it’s time for you to use that success to catapult your current attention from clients, prospects, and customers into even more success. I’m going to give you...
TGIF: Twitter, Google, Internet, Facebook and How to Be Found
Found a post with tremendous insight about marketing and the pitfalls of what is the rage (social media). TGIF (Twitter, Google, the Internet, and Facebook) cannot overcome crappy products or services. http://www.brandingstrategyinsider.com/2009/11/social-media-not-the-answer-for-weak-brands.html How to...
Becoming Part of the Conversation - Case Study
While watching football these past few weekends I’ve noticed a campaign from Hyundai that is is going in a direction of where I feel the world of advertising and engagement is heading. I also...
Your Opinion… One Way to Get Paid
One way to differentiate yourself right now is to have a opinion. But go deeper and have an opinion about your industry, your niche, or what you do. But I know you’re saying… I...
Standing Out: Do You Stand Out in a Sea of Competition?
I find that repetition is the best way for me to learn and apply concepts and strategies. I like to go back really pick apart things I’ve found helpful. It seems that each and...
Brand Story – How to Kill Boring Sales Copy and Connect With Your Market
Do your prospects, customers or clients really want (or need) to read another item of sales material? Of course not. Every good company, brand or person of mention has a story. A fable of...
Special Report - Personal Branding is a Joke
We have released a new special report called Personal Branding is a Joke. You can watch that special report here. Three core reasons we feel personal branding is a joke: It feels like a...
