Tagged: personal branding

The Power of Word of Mouth

The Power of Word of Mouth

A recent series of articles (1) & (2) by Maria Elena Duron from buzz2bucks.com are great reads about personal branding and creating effective word of mouth. She gives a really good example of how...

The Celebrity Personal Branding Myth

The Celebrity Personal Branding Myth

Why does every personal branding evangelist talk about a major celebrity when they preach on building a personal brand? To begin with the top tier celebrity does not have a personal brand. Celebrities have...

Brand Story Collection of Posts

Brand Story Collection of Posts

There are a few terms that we generate a lot of traffic from. One of those is our series of posts on creating or crafting a brand story. This plays well for both companies...