Could This Be Facebook’s Move Toward E-Commerce?
For some categories of products the ability to sell right on Facebook could be a gem of an opportunity. In one of our most …
Ultimate List of All in One Social Media Tools
Managing all your social accounts can be a task. A few years ago an all in one social engagement tool would have been hard …
How to Not Engage in Social Media Successfully
I’ve noticed a welcome trend these last few months—social reality has hit social media. I’ve always said that social media is just one spoke …
One Question to Drive Business, Reading vs Scanning, Audience Routes to Content - You Are the Brand RoundUp
First up, a good reminder on a core question to ask frequently: In 1960, Harvard professor Theodore Levitt published a landmark paper in Harvard …
Intent and Selling in Social Media
This post is for someone looking to sell a product or service with social media engagement. Yes I know social media is not for …
Creating For the 10%
I wanted to share some great insight I learned while listening to Russ Roberts on the EconTalk podcast interview his long time friend Gary …
How to Excel in an Attention Economy
Attention is the scarcest commodity on the planet. When you get someone’s attention you are getting their most valuable resource-time. The answer to making …
Are We One Step Closer to Facebook Tagging That Coca-Cola Can in the Background?
Facebook just rolled out an update for page tags where pages can tag other pages in much the same way people do. Today, we’re …
How to Get More Facebook Likes
I got to speak at a marketing expo we attended this week. The topic I discussed strategies for engagement on Facebook. I first shared …
Did Facebook Just Declare War on These Sites?
Has the internet became Facebook and is it smart to base so much of your traffic on one social network? Salon has a great …
How to Tap Into the Purchasing Power of Millennials with Social Media
A recent study (Millennials Drive Social Commerce: Turning Their Likes, Follows or Pins Into a Sale) by University of Massachusetts Dartmouth uncovers the triggers behind why …
Your Social Network is Offline… and Why That’s a Good Thing
Facebook, Twitter, and LinkedIn and all social networks are great for meeting new people, even maintaining connections, and driving traffic to your website. The …
It’s Not What but It’s the Why That Counts
One of the first questions I get asked when I sit down with somebody to engage in new media goes something like this… What …
Facebook Tweaks News Feed: Page Text Updates Aren’t Working, Won’t Be Shown As Much
What is the goal of the Facebook news feed? Today a blog post from Product Manager Chris Turitzin (News Feed Ranking) answered that very …
Abraham Lincoln and Social Media
When Abraham Lincoln was faced with keeping the United States together during the Civil War he was fortunate to have a new technology- the …
You Are the Brand RoundUp - Great Strategy, Blog Commenting, Cascading Facebook, Oculus, and Mobile Insight
First up a great example and point made by The Ad Contraian: We all know that advertising is 50% strategy and 50% execution. It’s …