You truly won’t believe this… well maybe you will. I wondered if I could create a completely meaningless headline and get you to click. And guess what… you did. Shazam. There’s much talk lately about...
Years ago when studying copy-writing I learned a concept called justification. Justification is when each and every word has to justify itself… why it exists in a headline, a sub-headline, or the beginning of...
The art of persuading with your words is a skill that should be learned by all. No matter what station or level you attain in life your ability to get people to pay attention...
The written word is one of the most persuasive tools ever invented by humankind. Sure we’ve been to the moon, our future arch enemies are exploring Mars, and we appear to be finding cures for diseases...
Whenever I sit down to write sales copy, create a sales script, or figure out how to reach a target market I start with the basics. In essence I try to imagine a single...
There are a few terms that we generate a lot of traffic from. One of those is our series of posts on creating or crafting a brand story. This plays well for both companies...
