The Case for Pure Evergreen Content
It has never been easier to educate and market with content, but with this ease comes a major challenge. We are told content is …
Creating For the 10%
I wanted to share some great insight I learned while listening to Russ Roberts on the EconTalk podcast interview his long time friend Gary …
Your Responsibility As a Creator Marketer
I’ve come to a recent revelation. This revelation has to do with content marketing and specifically with your and my responsibility as a content …
Are We In the Midst of a Remix Revolution?
Most of what we know are a combination of ideas that came before us. But I think digital changes this to an extreme and …
Your One Idea
Recently I was listening to the Podcast EconTalk by Russ Roberts who was interviewing Nassim Taleb. If you are unaware of who Nassim is- he wrote …
Why and How to Think and Operate Like a Media Company
When you think and operate like a media company it allows you to interact with your target market on their terms in turn allowing …
