Define the Core of Your Personal Brand
The most important step to creating a personal brand is defining your personal brand. To do this you must define the core of who you are to create the core of your personal brand....
Tagged: Branding
How to Use Priming in Social Media
Priming is a psychological term that essentially explains how an earlier stimulus influences response to a later stimulus. For instance, if I give you a list of words and I include the word ‘table’...
![Social Media Kills Brain Cells [study]](../../wp-content/uploads/2011/10/856649567_142f71fd25_m11.jpg)
Social Media Kills Brain Cells [study]
Okay, first I’ve been studying social media. Not formally and not in the triple blind and an army of PHD’s or lab rats kind of way. But rest assured I’ve been studying what it...
The Case for Not Specializing
The world for at least the last 30 years has been moving at light speed towards specialization. Society and the individual are becoming more specialized in their job, career, and knowledge. Who can blame...
Personal Image Vs Personal Brand
It would be fair to warn you. There will be a reoccurring theme on our blog here the next few weeks. At least once a week I’ll be taking on what I find to...
Example of Showcasing You or Your Product in a Powerful Story
I wanted to share with you a powerful technique that you can employ in your business that draws emotionality and creates connections with your target market. This strategy is to showcase your product or...
What Obscene, Outrageous Visions Are You Giving Your Market? And Why It Matters
Your memory is highly attuned to visual images — knowing how this visualization works will ensure you can put it into practice in your daily activities. Moonwalking with Einstein by Joshua Foer is a...
Did You Use That? Sorry I Threw it Away.
If you use Twitter you would have noticed today as the stream and conversations included hashtags such as: #fixreplies #twitterfail among other phrases and conversations appeared throughout the day. In today’s world with instant...
2 Personal Branding Insights
We haven’t talked about personal branding in a while. I go back and forth on this. Personal branding as a concept makes sense but in practice it to me is a form of self...
How to Brand Your Tweets on Twitter.com
We just found a great new tool that allows you to brand your Tweets on Twitter. Yes, every tweet you do can include a link that is branded to you and links to wherever...
Brand Story Collection of Posts
There are a few terms that we generate a lot of traffic from. One of those is our series of posts on creating or crafting a brand story. This plays well for both companies...
Your Opinion… One Way to Get Paid
One way to differentiate yourself right now is to have a opinion. But go deeper and have an opinion about your industry, your niche, or what you do. But I know you’re saying… I...
Brand Story – How to Kill Boring Sales Copy and Connect With Your Market
Do your prospects, customers or clients really want (or need) to read another item of sales material? Of course not. Every good company, brand or person of mention has a story. A fable of...
Let's Move Beyond Social Media and Here's How
It’s time to move beyond social media. It’s a channel of marketing similar to direct mail, television, radio, and print. Yes it’s a new form of advertising and yes it has new rules but...
Digital Marketing Tips - Pulling Back the Curtain
Have you ever wondered what is working in digital marketing? What strategies and tactics are really worth it? What things you should be or could be doing to increase sales, leads and prospects? Today...
