Lessons We Learned in 2013

Wow, 2013 went by in a blink, it seems like just last week it was 2012.

So here’s what we learned in 2013:

People are still talking about social media like it’s this new shiny thing but ultimately it’s become a feature
We proved again that direct mail still works (spurred on by our good friend at Dempsey Marketing), although it’s a mix of direct with new media elements.
This last year belonged to the people who shipped great stuff
We found effective ways to convert in with the new norm… the dual screen consumption environment.
Responsive designs made its way into every major web property on the planet
Email was still one of the most effective permission marketing channels
The best Tweet of the year came early.
SEO did not die, the true practitioners figured out how to build and at times mimic the footprint of a trusted brand. T he industry did take a big left turn with some people turning right and ending up in the desert.
Content marketing did well and has a good future as we look ahead in 2014
Curation also did good as well (with a little help of our newly updated platform Curation Traffic)
Wow, did Facebook innovate the social ad space
Google Live Hangouts actually was a pretty good strategy for awareness
The basics still ruled… have an offer that’s irresistible for a target market and get that target market to see your offer