There is one thing above all else that you need to have firmly positioned inside your heart and mind.
That one thing is your WHY.
To have success into anything in life you need to know your WHY.
Your WHY is the purpose behind your actions and your primary motivation for accomplishing your goals or task at hand.
Define Your Why Factor
Your why must be very clear and defined before you go anywhere with your business. You need total clarity with your WHY or it will be tough to not fail miserably.
Your ‘Why’ is your reason to stay disciplined and focused on building your business when times are good and when disaster strikes, and disaster will. These current economic times more than ever it is time to focus on the why factor.
I don’t know where you are in your business or career, maybe you just started, or you haven’t started, or maybe you’ve been doing it for years, but there is one thing I can say with complete confidence.
In any business you will be constantly tested and you need to keep focused in order to succeed. Having your WHY defined clearly in your mind will be the foundation to your success.
You need to find out your why. Define this in your mind before anything else.
Having a why is a constant reminder in the back of your mind pushing you when you meet a challenge. You need a why for when you had a trying and testing day. Your why get you back in the game and help you refocus to do it again.
Your Why Will Help You Succeed
Some of the most successful people in business had their most profitable ideas right after their biggest failure. They knew their “why” and had the correct mindset to never quit. They took their ideas and used proper application of their skills to achieve wealth.
The sole reason they were able to achieve success was because they knew why they were doing what they were doing. This why ensured they did not quit when a minor set back or even a major failure came.
I’ve seen too many people in business give up just short of the finish line. It’s painful to see someone defeat themselves. They defeated themselves because they didn’t have a strong enough why to push through the tough times.
It took 300
If you watched the movie 300 based loosely on the real events at the Battle of Thermopylae, the Spartans who defended against the Persian invasion. They were able to accomplish this not only because of the skill of their fighting prowess but they had a strong why (okay and they were pretty tough as well). If the Persians would not have been halted briefly at at Thermopylae they would have surely conquered all of Greece. These 300 or so soldiers could not fail, their why was too big.
Your ‘Why’ is what keeps you going when you face rejection over your product, service or opportunity.
Your why keeps you focused when your family or friends aren’t 100% behind you or even worse try to knock you down a notch.
Haven’t we all shared with our family a great idea only to have them not give you 100% support. Worse yet they may even tell you that you never will make it or that you are wasting your time. Having a strong why will make you almost immune to these type of occurrences.
What to do now
It’s time for you to define for yourself your WHY. Really think about it. Write it down. When tough times strike remind yourself that this is the reason why you are going through the ups and downs. Also, like so many things in life today, don’t put this off. This can be the difference between success and failure.
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Great post, John. This is a critical component to success in any business.
Scott,
Our why is probably the greatest thing we need to know because it
helps keep us focused on reaching our goal.
Great article.
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Why is a good question to ask in a business. Great post.
This is great information. Everyone needs to know what their WHY is before tackling a new business. It will make the difference between success and failure.
John, defining your why and keeping true to it is very important for success. Unfortunately it is also the hardest thing in your business to do. The actual work we do is easy compared to the mind set we need to keep in place. Good article
I totally agree… but… What if you started a network marketing business, solely because you couldn’t pass on it. You could see the great thing residual income is, that you can build on the business and it keeps growing, instead of a simple job, where you do your daily tasks day out day in without any real progress. But in general, you have a nice life. You are in IT, thus having a nice salary (compared to other careers). You would like to have a fancy fancy car (have you seen the new Range Rover Evogue? Awww…), but are actually quite happy with your Skoda. You would like to have a bigger appartment with a balkon, but are quite happy with the one you’re in right now… You’re okay with your life as it is - but really want to make this business grow. And knowing why it doesn’t - the real, white hot desiring WHY is missing… More money, steady and increasing income, helping other people, growing a business… they’re all good causes - but not solid why’s…
How do I dig deep into myself to find my why(s)?
Best regards
Svend Koustrup
Hey Scott
Writing a post about your ‘why’ needs to be reminded to us that start a home business from time to time. When you have a strong ‘why’ and are aligned with it, then nothing and no one can steer you away from it. When you run out of gas, it’ll be the one thing that refuels you to stay motivated. Once you reach your goals, you can literally pat yourself on the back and thank your ‘why’ for the support. Thanks for sharing this topic and I hope you’re having a great weekend!