You Brand, Inc.

Is Trust Your Strategy?

Is Trust Your Strategy?

Does your marketing strategy bring you closer with your prospect or current customer? Does it create a bond of trust with them? Does your digital communications bring your target market closer to trusting you...

Top Copywriting Books

Top Copywriting Books

The art of persuading with your words is a skill that should be learned by all. No matter what station or level you attain in life your ability to get people to pay attention...

The Power of the Written Word

The Power of the Written Word

The written word is one of the most persuasive tools ever invented by humankind. Sure we’ve been to the moon, our future arch enemies are exploring Mars, and we appear to be finding cures for diseases...

Learn Fast and Exercise Less?

Learn Fast and Exercise Less?

We came across two insightful videos this week. The first one talks about how to learn anything and why that often quoted 10,000 hour rule might not just be an accurate portrayal of what it takes to learn...

The 3 Types of Sales Hunters

The 3 Types of Sales Hunters

Much of our work lately has been focused on creating a strong connection between a front line sales team (or person) and revamped marketing. Typically before we make any recommendations or changes we assess...

Your Product is Your Marketing

Your Product is Your Marketing

Have you played the telephone game? You know the one where one person whispers a sentence and by the end it gets all garbled? Well I’m at the end of this chain except with...

Assumptions

Assumptions

Are you doing stuff today based on assumptions? We make many decisions based on our own assumptions. If your like most people your daily actions are driven by these assumptions. Now more than ever...

Why You Must Own the Platform

Why You Must Own the Platform

Did you here about the curation service Snip.it that just got acquired by Yahoo!, instantly shut down and left all their users out in the cold? Now more than ever it’s important that you own...