You Brand, Inc.

Are You Accounting for Micro-Decisions?

Are You Accounting for Micro-Decisions?

There’s something I’ve noticed over the last few years, at least in my own online purchases. I think I make a near instant decision if I’m going to buy something. That’s I’m going buying...

Abraham Lincoln and Social Media

Abraham Lincoln and Social Media

When Abraham Lincoln was faced with keeping the United States together during the Civil War he was fortunate to have a new technology- the Telegraph. For history buffs this historical record gives us amazing...