On Using Priming in Social Media
What if you knew a psychological hack you could employ in social media that would prime your followers for action, would you take advantage of it? YouBrandInc shares some insight into just this type...
Tagged: target market
What No One Wants to Tell You About Email Marketing
This is so true, it’s often the easiest most simplest time tested strategies work. But we like the new and shiny things don’t we? Look I’m not casting stones here in a glass house...
7 Under-Utilized Ways to Create Content That Sells
Really good advice here. Once again just reading this isn’t enough. Take each of these 7 steps (and read the article that follows) and implement them in your business. That is if you think...
To Create True Innovation, Consider Who You Want Your Customers To Become
Picture the end result for your prospect… We live in an environment of open source and crowdsourcing and engagement and participation-why not look at innovation as an investment in our customers, as a way...
Please. Make me feel something.!
Recently, I watched a talk that blew my mind. It was called “Why the best companies make you feel something”. The speaker, John Kearon, dubbed as the “Steve Jobs of Market Research,” asked the...
Are You Solving a Puzzle or a Mystery?
I feel if you can look at your market or your business as a never ending mystery you will be wildly successful. Oftentimes when we meet people that are having challenges in business or...
The History of Information - Know Your History Know Your Market
We live in the information age. I once heard a well known marketer say that in any market (any niche) your in- knowing the history of that market or the niche is key to...
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Social Media: Engage With Your Audience As A Whole Person - [video]
Here’s a good video from Dan Blank on engaging with your target market in your personality. Great reminder that we do business with people not companies. See full story on youtube.com
How does time of day affect your content performance?
I can say beyond a doubt this is a major factor in social awareness and traffic generation. Picking the time of day for the release of your content and your updates can drastically change...
For People to Trust You, Reveal Your Intentions- Here’s 3 Tips
Trust is the backbone of your target market pulling out a form of payment and buying something from you. This article goes into a little detail about building trust, here are some high level...
