Finally it’s here: our Ranking Factors – Rank Correlation 2013 Study! Like last year, the Ranking Factor – Rank Correlation study deals with the definition and evaluation of factors that differentiate better-positioned websites from pages placed...
Search engine optimization remains one of the most effective things you can do to maximize your inbound marketing, but the rules are always changing. Not all of them are 100% new, but they’re all...
Every time we discuss search engine optimization, in any format, and almost any context, the discussion takes a predictable path that loosely translates into a simple question: what is it that I need to...
If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels available to marketers, one could be forgiven for concluding that search’s value pales in comparison...
This article provides some good right to the point advice for SEO and content marketing. Well worth a read and putting into action: 1) Target mid-tail and long-tail keywords first. 2) Use keyword synonyms...
This is NOT how I play the social media game at this time. The closest thing I can get to the kind of influence and Klout enjoyed by those several rungs up the social...
By now, many of us are familiar with how to create great content for content marketing to our readers but is it actually pulling in the amount of visitors you expected, especially with the...
It’s the last week of 2012. If you’re reading this column, you are forsaking at least a bit of much needed rest for some serious B2B SEO planning in 2013. For me, the few...
Marketers are buzzing from the aftershocks of Google’s recent most updates, code-named Panda and Penguin. Here’s some good advice on breaking down what is important with SEO… it’s all about social signals (or at...
This article is a great reminder to focus on strategy in your content marketing. As an SEO, I talk a lot about developing great websites that earn top rankings, as opposed to manipulating search...
