Tagged: persuasion
Advertising And The Art Of Making An Impression
The reference to an advertising message makes me wince. The word message seems to imply that the advertising is designed to convey specific information or an argument. Particularly for dynamic media like TV, online...
The Morality of Manipulation
So is it okay to manipulate? Isn’t all form of marketing and sales some level of manipulation? I recently finished the book on Habits (which was great by the way), at the end it...
Tie My Shoes, Please: How Persuasion Works
Marketing is persuasion, here’s a little insight about that… Marketers, managers and panhandlers all have something in common: They regularly want to make you do things they want. Marketers want you to buy stuff,...
9 Simple Suggestions That Change People’s Perceptions
Really good high level insight here, all of these are powerful when employed properly: Intelligence boost More gullible Hallucinations Tasty chocolate I’m watching you I expect better Finger the wrong guy in a lineup...
Transform your video marketing strategy using the 7 fascination triggers
Good post inspired by Sally Hogshead she developed the ‘7 fascination triggers’ theory by researching 100,000 people’s relationships with some of the world’s top brands. Here they are: Power Passion/Lust Mystique Prestige Alarm Rebellion/Vice...
17 Lesser Known Ways to Persuade People
You want to be persuasive. The power to influence people to get what you want is sometimes all it takes to be successful. These are some tactics, discovered through psychological research, that you have...
