The Social Era Fuels The Intangible Economy.
Another good post from on social and what it’s doing today but in the future: The economy has changed. The changes have occurred due to a shift in value from tangibles to the intangibles....
Tagged: people
When is Manipulation in Advertising Okay?
Really good point here and something to think about… Manipulation: the action of controlling someone in a clever or unscrupulous way. It’s a touchy subject, but arguably advertising in its purest form is manipulation....
Escape From Message Hell
This is something we are mindful of each and everyday. The amount of messages and communication that the average person receives is growing at a staggering rate. Can the cycle stop, that’s what this post talks about… We...
The Emotional Cycle of Digital Interactivity Flow Diagram
Really good image here to take to heart in your own marketing and digital interactions: Recently, a colleague and I were discussing media and technology as being “social” or “not social”, and what this...
Is there a savant inside all of us?
Do we all have innate abilities that we just have to uncover? Savants are usually defined as people – predominantly men – who possess unusual powers of memory, calculation or artistic skill in conjunction with severe...
Welcome to the new reputation economy and what that could mean
A couple of key points from this great article: Personal reputation has been a means of making socioeconomic decisions for thousands of years. The difference today is that network technologies are digitally enabling the...
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The currency of the new economy is trust [video]
There’s been an explosion of collaborative consumption — web-powered sharing of cars, apartments, skills. Rachel Botsman explores the currency that makes systems like Airbnb and Taskrabbit work: trust, influence, and what she calls...
The 5 Cs of Connection [video]
Bobby Umar is a human teddy bear and a personal diary. People always want to hug him and share deep, personal thoughts with him, even after a first meeting. In this high-energy talk, Bobby...
True or False: Illustrations Make Information More Believable
Interesting study here, something you probably know off hand but it’s a good reminder when putting together marketing or other materials designed to persuade. Why did a visual or verbal description make a claim...
