Email Is Crushing Twitter, Facebook for Selling Stuff Online
In 2013, no company can expect to be taken seriously if it’s not on Facebook or Twitter. A new report from marketing data outfit Custora found that over the past four years, online...
Tagged: email
11 Tips for Writing Effective Welcome Emails for your Product or Service
Things didn’t turn around for the better until I realized how much impact a well crafted welcome email can have. I used to send a welcome email for the sake of sending one,...
What No One Wants to Tell You About Email Marketing
This is so true, it’s often the easiest most simplest time tested strategies work. But we like the new and shiny things don’t we? Look I’m not casting stones here in a glass house...
Facebook Lets Businesses Plug In CRM Email Addresses To Target Customers With Hyper-Relevant Ads
Pretty interesting move here…. No one got just how powerful it was that Facebook recently said it would allow ad targeting to lists of email addresses. Today it became clear as Facebook ad chief David...
Report: Mobile Now Driving 36 Percent Of All Email Opens
Stuff to keep in mind when doing your email marketing. There also is a good breakdown of industries in this story as well… Reading email is one of the primary activities of smartphone owners....
What to Put in a Newsletter - The Anatomy of an E-Mail Newsletter [Infographic]
Note: Click the image to view a larger version. Click here to download a PDF of the image below. If you’re wondering what to put in a newsletter to send to your e-mail marketing...
77 Percent Of Us Want To Get Marketing Messages Via Email & There’s No Close Second Place, Study Says
If you’re involved in marketing, you’d better be using email to send promotional messages to your customers. It doesn’t matter how old they are, consumers overwhelmingly prefer to receive marketing via email and there’s...
The Honeymoon Effect
How can you add new subscribers of good quality to your list on a regular basis? For most organizations, older names on your list will perform less well than people that recently opted in...
Video Email Marketing Has Finally Arrived - The Case for Video in Email
For nearly fifteen years, technologists have tried to solve the problem of how to integrate video and other forms of rich media into email. The idea was that people wanted to have richer, fuller...
