Marketers say a lack of effective strategies is the biggest obstacle to success in digital marketing, according to a recent report from Ascend2. More than half of marketers surveyed (51%) cited strategy issues...
Here’s 5 things successful content marketers do differently: Content marketing plays a mission critical role in the growth story of a business. 1. They respect content. 2. They explore content formats. 3. They accept...
The infographic explains why organizations should use content marketing, what type of content has the best return on investment (ROI), the metrics organizations should track and more. Via entrepreneur.com
Without a story, it’s a lot harder to create content (and it’s a lot harder to have a reason to create that content). In this post, I want to help you think more...
“Content marketing” has recently gained a lot of attention in the online marketing world. Brands are increasingly recognizing content marketing as a valuable tool for increasing awareness and driving demand — and they...
ROI from blog content isn’t as obvious as a click-to-conversion, but its success can be traced in other ways. Return on investment measurements show the cost effectiveness of different marketing strategies. However, for...
Content marketing is having an increasingly disruptive effect in the publishing world. StrategyEye’s technology platform, EditorEye, makes content marketing easy - picking topics, curating streams of content and publishing to any digital channels. Here,...
When I started my marketing career, I had the privilege of working with 20 of the top 100 blogs, according to Technorati. My job was to help them grow their traffic… and most...
When your company is launching a content marketing strategy to engage your current audience and attract new readers, it’s overwhelming to think that the blog posts you create will have short shelf lives....
Today I own a brand journalism business, Spark Media Solutions, and I continue to be brought down by my colleague’s crap. Even though I’ve been running a respectable business now for seven...
