5 Ways to Tell Your Story With Impact
Here are 5 ways to tell your story in a purposeful way: 1. Invest in content creation – NOT technology. If you start a blog and outsource your content, you’re already making headway. You’re creating quality,...
Tagged: content creation
Google’s Matt Cutts: Create, Curate, Don’t Aggregate
Here’s another really good post launched by some advice from Matt Cutts from Google. It answers a few questions we get often… which should I focus on creation or curation? Also, what is the...
13 Step Content Marketing Plan
Content marketing is white hot and doesnt show signs of cooling any time soon. Regardless of whether your business is consumer-oriented (B2C), business-oriented (B2B), professional-oriented (solopreneur), charity-oriented (not-for-profit) or part of the government, you...
Infect Your Audience with Highly Contagious Content
Attaining contagious content curation requires creativity, innovation, real-time industry knowledge, a fresh perspective and excellent writing skills. If all this seems overwhelming, do not worry. There are strategic practices and certain types of content,...
Content Marketing for SEO - Very Awesome Content Marketing Cheat Sheet
By now, many of us are familiar with how to create great content for content marketing to our readers but is it actually pulling in the amount of visitors you expected, especially with the...
Blockbuster Marketing Is Story Not Plot
I’ve just returned from Content Marketing World New York – and boy did we ever have alot of fun. Many of the comments afterward were how much the attendees liked the exercise of getting...
7 Under-Utilized Ways to Create Content That Sells
Really good advice here. Once again just reading this isn’t enough. Take each of these 7 steps (and read the article that follows) and implement them in your business. That is if you think...
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The 4 Quadrants of a Great Content Strategy [visual]
This breaks down the content process really nicely. It’s taking these 4 components and effectively employing them in your content marketing that drives success. Substance WorkFlow Structure Governance At the center is the core content...
How to Create an Idea Dashboard to Track Your Favorite Content Ideas
If you have struggled at creating content or a content schedule this post provides a pretty good roadmap of one strategy to keep you on track. The true secret to me is still have...
Focus on strategy in your SEO and content creation
This article is a great reminder to focus on strategy in your content marketing. As an SEO, I talk a lot about developing great websites that earn top rankings, as opposed to manipulating search...
