Marketing Stories and Content Creation
Without a story, it’s a lot harder to create content (and it’s a lot harder to have a reason to create that content). In this post, I want to help you think more...
Tagged: content
7 Social Design Principles: How to Make Content People Want to Share
The Internet is full of people sharing interesting things all day. Yet receiving likes and retweets can seem impossible. Here’s the secret to receiving social shares: you need to create content that people like....
12 Reasons Why Hitting Publish is Only the Beginning of Content Marketing
Most of us think our job is done after we hit the “Publish” button on WordPress. We take a deep breath, sit back in our chair, and congratulate ourselves on another article well...
More Effective Content Marketing in 6 Steps
In Silicon Valley, “lean” is the key to startup strategy. Could it also describe a more effective content marketing approach? “The Lean Startup,” by author and entrepreneur Eric Ries, introduced “lean” methodology, which uses science...
Emergency! Don’t Let Your Content Flatline (Infographic)
Over the past 13 years, the average attention span of a human being has dropped from 12 to 8 seconds. A drop of 4 seconds may not sound like a lot, but when the...
Write About What Scares You
We all experience fear from time to time. But what about those things that truly terrify us, those situations that may not even ever happen? Our fear may not always be rational, but this...
5 Ways to Rock Content Marketing
Are you attracting a high rate of website traffic and generating quality leads with your content? If not, you are not producing highly shareable content. The quality and social capital of content is becoming increasingly more important...
11 Reasons Your Small Business Must Start a Blog Today
Every since blogging started in the late 1990s, their popularity has grown manifold. Today, blogs have become an integral part of a successful small business marketing strategy. Blogging has become one of the most...
How Racy Headlines Unlock Money and Power
Our focus for years has been to master the headline and this article here is a little bit more insight into why… Once headed for a bland retirement within newspapers, the headline is making...
How to Google-proof Your Website in Six Steps
Here’s some really good tips and details on ensuring your site stays within the guidelines of the big Google. 1. Follow The Rules 2. Do Not Buy Links 3. No Duplicate Content 4. Google+Connectivity...
