Why evaluate your brand strategy? Businesses operate in dynamic environments: Customer behavior changes; technologies advance; competitor offerings, regulations, and company goals change. And that’s not a bad thing. When do you evaluate your...
What if you knew a psychological hack you could employ in social media that would prime your followers for action, would you take advantage of it? YouBrandInc shares some insight into just this type...
She is starting her senior year of high school, and will afterwards be continuing her education in a design/UX related field. âIn every culture all around the world, storytelling is how people connect with...
In 2013, no company can expect to be taken seriously if it’s not on Facebook or Twitter. A new report from marketing data outfit Custora found that over the past four years, online...
Content marketing is white hot and doesnt show signs of cooling any time soon. Regardless of whether your business is consumer-oriented (B2C), business-oriented (B2B), professional-oriented (solopreneur), charity-oriented (not-for-profit) or part of the government, you...
You’ve spent 12 months building the most wicked product on the planet. Then you see that big Coca Cola billboard with shiny, happy stock-photo people and blinding, bright colors — you can’t help but...
Technology is supposed to make things easier, but it has introduced new challenges for marketers. Companies must produce branded content for multiple channels, from social media news feeds, to weekly email newsletters and blog...
Life has never been more predictable. Surprise is addictive Surprise changes behavior. Surprise is cheap. Surprise turbocharges emotions. Surprise fuels passionate relationships. Surprise is addictive Surprise changes behavior. Surprise is cheap. Surprise turbocharges...
In it, he listed the new roles we need to consider, not only as marketers, but also as people who drive business for our organizations. It’s a reflection of the growing responsibility we have...
When I was in college, I cared about what people thought of me. It affected how I dressed, spoke, ate, exercised, and what classes I took. Then I heard a story that changed me....
