Product Listing Ads: The Huge Opportunity You’re Missing
A little over a year ago, Google was free for merchants to list picture ads that appeared in search results and on Google Shopping. Last year, Google restructured the service to create a...
Latest Marketing News
Are These 8 Reasons Why Your Content Marketing Strategy Never Works Out?
Content marketing can be frustrating when nothing seems to be going right. Every content marketing strategy is different, and every business faces its own challenges. Addressing every one of these challenges in a...
The Future of Digital Marketing Is You
I agree with this pretty much 100%: Every minute, the worlds 2 billion Internet users upload staggering volumes of data to the web: an estimated 200 billion emails, 48 hours of YouTube videos, 684,478...
Complacency Loses In War and Business… 3 Tips to Defeat Complacency
Ive said before that business and war have much in common. Entrenched companies keep doing what got them there, just as victors in war tend to fight subsequent battles with the same tried-and-true...
You’d Be Surprised By What Really Motivates Users
Tech-watchers asked if the world really needed another Q&A service. Can Jelly realistically help people help one another? For that matter, how does any technology stand a chance of motivating users to do...
4 Types of Content Every Site Needs
Content is a nebulous topic, it’s hazy, vague, ill-defined. Working as a content strategist I’m often asked similarly nebulous questions. For example - ‘what sort of content should we create?’ Why do you need...
Case study: using the right incentives in cart abandonment emails
Should we use discount codes in a our abandonment emails?is a question were often asked by retailers at Triggered Messaging.On the surface, incentives look like a great idea because you can recover more...
When Ecosystems Connect You Are Toast
In the old days, bigger was always better. Every entrepreneur’s dream was to grow their business to acquire greater assets and capabilities. These, in turn, could then be leveraged for more growth and...
6 Tips for Building Connections With Twitter
Do you want to use Twitter to promote your business? Are you looking for ways to build relationships that matter on Twitter? #1: Find the Influencers in Your Current Network #2: Know Your Competitors’...
5 Tips for Creating a 7 Tips Blog Post
So yesterday I had some time to kill and ordinarily I would have looked up fake Mark Twain quotes on the Huffington Post but I was in a particularly unusual mood. Not sure...
