Life has never been more predictable. Surprise is addictive Surprise changes behavior. Surprise is cheap. Surprise turbocharges emotions. Surprise fuels passionate relationships. Surprise is addictive Surprise changes behavior. Surprise is cheap. Surprise turbocharges...
Is Your Marketing A Hero’s JourneyI am the hero of my life. Marketers who speak to us as if THEY should be the hero of our lives miss the mark. Internet marketing teams can...
StoriesLab is a project of StoriesLead and co-presented by Pride Collaborative. The focus of the day was the evolution of storytelling across multiple media platforms. Often, I find myself at conventions or conferences, and...
To some extent, I’m guessing VC’s are backing lots of these consumer and industrial companies, but Kedrosky’s previous work (based on Inc. 500 lists) suggests that they’re only behind about 16 percent of the...
Maybe in some cases, but probably not where patents and copyrights are concerned. Just look at the controversy over a recent ruling that made unlocking your cellphone a felony punishable by five years in...
When it comes to the traditional media business, there is often a pervasive nostalgia for “the good old days,” when a handful of newspapers and TV networks ruled over the media landscape and profitability...
As you likely already know, the goal of content marketing is to build up familiarity and trust with your prospective customers. In this case, the content isn’t designed to sell a specific product or...
Content marketing refers to the practice of creating unique content, driving an audience to it, and then hoping (praying) that the content is useful or engaging enough to get people to remember, share, and...
Things didn’t turn around for the better until I realized how much impact a well crafted welcome email can have. I used to send a welcome email for the sake of sending one,...
Companies are using what they learn from rapid-response marketing in social media to create efficiencies in their broader marketing organization and to find ways to deploy real-time strategies not only in digital media but...
