6 tips on how to shift into a marketing mindset
In marketing, it’s not what you do, it’s how you think. To win in a marketplace, all it takes is a positive attitude and a shift of paradigm. To become storytellers than product sellers;...
In marketing, it’s not what you do, it’s how you think. To win in a marketplace, all it takes is a positive attitude and a shift of paradigm. To become storytellers than product sellers;...
In the midst of rapid cultural and technological change, the modern marketing world continues to transform in ways that generate equal parts anxiety and optimism. At the forefront of this shift, content continues to...
Whenever I sit down to write sales copy, create a sales script, or figure out how to reach a target market I start with the basics. In essence I try to imagine a...
Now that you have such a good curated list of the best storytelling apps and tools how do you go about teaching your students to create good stories? A good story does have to...
The range of marketing channels available today and the rate at which they change drives to us to work longer, harder and more efficiently… it can often feel like you are ice skating uphill....
Another good post on storytelling, I would take these tips and see how you can relate it to your own marketing and strategies: Among his unique talents is the ability to masterfully convey a...
Research shows that stories, anecdotes and metaphors are more memorable than data. At Searchlove last week, business consultant and author Danny Scheinmann discussed why stories work, the hidden structures behind them and how they can...
She is starting her senior year of high school, and will afterwards be continuing her education in a design/UX related field. âIn every culture all around the world, storytelling is how people connect with...
Here are 5 ways to tell your story in a purposeful way: 1. Invest in content creation – NOT technology. If you start a blog and outsource your content, you’re already making headway. You’re creating quality,...