Sticker shock. Annoyance. Envy. Amazement. No matter where you sit in the marketing ecosystem — whether you’re a buyer or seller of media, or both — you’re likely to experience a range of reactions...
Marketers say a lack of effective strategies is the biggest obstacle to success in digital marketing, according to a recent report from Ascend2. More than half of marketers surveyed (51%) cited strategy issues...
Online video ads are getting three times more clicks on average than other digital ad formats, including mobile, display, and rich media ads. (See chart, above.) That performance is attracting advertisers to digital...
In 2014, advertisers saw how the changing face of the internet affected their consumers and stepped of their game. With an increase in attention towards more targeted methods, such as native advertising, many...
Refreshing ad copy is one of those optimization tasks that I have a very bad habit of putting off. For me, writing ad copy requires a certain Zen — a deep concentration and...
Clare O’Brien is Senior Programmes Manager at the IAB and chairs the Affiliate Marketing and Online Lead Generation Councils. She also manages the IAB’s Content & Native Working Group which is currently developing...
You’ve probably seen pop-up banners that say, “Congratulations! You are visitor #1,000,000! Click to claim your prize!” back in the early 2000s. Neil Patel of Quicksprout said that shady online marketing tactics like this...
Why evaluate your brand strategy? Businesses operate in dynamic environments: Customer behavior changes; technologies advance; competitor offerings, regulations, and company goals change. And that’s not a bad thing. When do you evaluate your...
Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for the use of digital channels to connect with the demo....
Beautiful, witty, intelligent, you could get her to make a show about paint drying and people would probably watch it. Yet this was no cynical rating-chasing reality show. All these moves mark a sharp...
