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Marketing

Attention is the scarcest commodity on the planet. When you get someone’s attention you are getting their most valuable resource-time. The answer to making …

The world for at least the last 30 years has been moving at light speed towards specialization. Society and the individual are becoming more …

Are You Accounting for Micro-Decisions?

There’s something I’ve noticed over the last few years, at least in my own online purchases. I think I make a near instant decision …

Your Product is Your Marketing

Have you played the telephone game? You know the one where one person whispers a sentence and by the end it gets all garbled? …

The number one rule any marketer or business owner can realize when they have a product or service is that in the end we …

Why do people choose to buy from you? There really are three reasons why people choose to buy from you. They buy to make …

Why I Love Snuggies and You Should Too

At first I should start off with a disclaimer. I don’t own a Snuggie, I don’t think I will ever will own a Snuggie, …

Becoming Part of the Conversation – Case Study

While watching football these past few weekends I’ve noticed a campaign from Hyundai that is is going in a direction of where I feel …

Getting Prepared for the Future of Permission Marketing

When it comes to communication the biggest problem someone faces right now is overload. From cell phones, text messages, emails, and social networks. The …

When you think and operate like a media company it allows you to interact with your target market on their terms in turn allowing …

One of the keys to having success online is finding and engaging your target market. I’ve found to be most successful in this you …

The Vocal Minority

One secret to capturing your market is to focus on a vocal minority in your market. Connect and deliver your product or service beyond …

Let's Move Beyond Social Media and Here's How

It’s time to move beyond social media. It’s a channel of marketing similar to direct mail, television, radio, and print. Yes it’s a new …

Life Lessons and Life Advertising

We advertise what we are and what we do constantly. At the core advertising adds value to a product by changing our perception, rather …