
Are You Accounting for Micro-Decisions?
There’s something I’ve noticed over the last few years, at least in my own online purchases. I think I make a near instant decision …
It’s All About You
The number one rule any marketer or business owner can realize when they have a product or service is that in the end we …
3 Reasons People Buy
Why do people choose to buy from you? There really are three reasons why people choose to buy from you. They buy to make …
Becoming Part of the Conversation - Case Study
While watching football these past few weekends I’ve noticed a campaign from Hyundai that is is going in a direction of where I feel …

Life Lessons and Life Advertising
We advertise what we are and what we do constantly. At the core advertising adds value to a product by changing our perception, rather …