Are We In the Midst of a Remix Revolution?
Most of what we know are a combination of ideas that came before us. But I think digital changes this to an extreme and in some ways I think we are in the early...
Category: Consumer Insights
Insight from the Latest comScore Report
ComScore measures the digital world and shares some insight with their latest report “Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits”. The underlying theme shows that tablets...
How Customers Make Decisions - The Purchase Cycle Explained
Today we talk about the purchase cycle and decision points that your customer goes through in the digital age. I’ve put together a mindmap of the purchase cycle that will help visualize what we...
