To Branding Go Where No One Has Gone Before

I have been in development mode for the last few days… I had to take a break this weekend and watch the new Star Trek movie. After watching the movie one thing came to mind.

It was a great movie, what struck me is how the Star Trek brand was able to transition from stale brand to create a more modern and fresh image in which to leverage for many profitable years to come.

So why not do this for yourself?

I suggest you look on your personal image shelf, dust it off a bit and identify what items are stale in your personal brand or company image. Which one of these items are you not highlighting that you can leverage to re-brand and take your message and business to the next level.

Here is a quick video on my thoughts:

[pro-player width=’320′ height=’265′ type=’FLV’]http://www.youtube.com/watch?v=2HFJeS1Yuus[/pro-player]