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The ability to niche brand anything has never been easier than as it is today. I often look back a few years and realize how hard it was to find people who liked certain things.
That really is the concept of niche branding; building a relationship with a subset of people who love what you do, sell, or provide.
A good example of this is to look at the growth of cable TV channels. A few years ago there wasn’t the Golf channel, NFL, or even a whole channel dedicated to gardening.
As the world moves on and technology (especially the delivery of content) becomes cheaper I expect to see niche programing and niche branding to intensify.
Picking Out Your Niche
Picking out a niche is important if you want to be successful in marketing today. But if you are planning to make use of your own product or service as a foundation of your success in the venture, then you might want to consider niche brand building and all the details that comes with it if you ever want to reach your goal.
Coming up with a name for your niche can be tricky. Some may consider it to be easy to come up with a brand name for their product or service; but in truth, you have to come up with one that is attractive to your target market and not just to your own. Here are some details to consider to be successful at it.
1. Consider The Consumer’s Views When Naming Your Product
We can safely say that you already have a specific market in mind for you niche. If you are selling dog accessories then your target market are dog lovers or people who got of their own. Gear your brand name towards the need of your consumers; try to think the same way they do and ask yourself how attractive the name is to them.
2. Come Up With A System of Marketing to Your Niche
Coming up with an attractive name for you niche is one thing, but telling the world about it is a separate concern. Proper implementation of Internet Marketing strategies is necessaries to propagate the name of your niche to the online market.
You can start with your website – building rapport with your visitors by giving them full access to quality information about your niche. You can start by telling them everything there is to know about your niche – benefits, how it works, how useful it is to their daily life, and so on.
Now that you have a page devoted solely to your niche, you can start by spreading the word about it to the rest of the online public.
Spread articles around in various sites that tell your target market all about your product or service. You can even subscribe to social networking site to gather interested contacts to become a part of your customer database. You can set up a mailing list if you want to spread the word.
Another idea is to team up with affiliate marketers or sales agents to help market your niche. The more people you have on the field, the more consumers will be exposed to your venture.
3. Build Customer Relationship
Your customers are your life so it is best if you build a close relationship with them if you want them to remain loyal to your business. Implement strategies that will help improve your service with them – open up a channel of communication to address their concerns.
Communicate on social networks like twitter and facebook. Actively monitor these networks and conversations online. When you see a conversation or a thread about you or what you do engage the conversation in a meaningful way.
The Niche Brand Focus
To have success in any niche comes down to focus and interaction. Interaction with your target audience and your customers. Spend a little time talking with people who will use your product or service.
I do this all the time, many times I will just take a meeting to learn more about a particular industry or a specific type of person. When doing this it is important to not only listen but to give value back as well.
How would you approach the three concepts above in your niche?
