Author: Scott Scanlon

About Scott Scanlon

Is chief doer at You Brand, Inc. and also master curator at the WordPress content curation platform Curation Suite.

Find more about me on:

  • Twitter @username

Here are my most recent posts

Are You Accounting for Micro-Decisions?

Are You Accounting for Micro-Decisions?

There’s something I’ve noticed over the last few years, at least in my own online purchases. I think I make a near instant decision if I’m going to buy something. That’s I’m going buying...

Abraham Lincoln and Social Media

Abraham Lincoln and Social Media

When Abraham Lincoln was faced with keeping the United States together during the Civil War he was fortunate to have a new technology- the Telegraph. For history buffs this historical record gives us amazing...

Is Trust Your Strategy?

Is Trust Your Strategy?

Does your marketing strategy bring you closer with your prospect or current customer? Does it create a bond of trust with them? Does your digital communications bring your target market closer to trusting you...

Top Copywriting Books

Top Copywriting Books

The art of persuading with your words is a skill that should be learned by all. No matter what station or level you attain in life your ability to get people to pay attention...

The Power of the Written Word

The Power of the Written Word

The written word is one of the most persuasive tools ever invented by humankind. Sure we’ve been to the moon, our future arch enemies are exploring Mars, and we appear to be finding cures for diseases...

Learn Fast and Exercise Less?

Learn Fast and Exercise Less?

We came across two insightful videos this week. The first one talks about how to learn anything and why that often quoted 10,000 hour rule might not just be an accurate portrayal of what it takes to learn...

The 3 Types of Sales Hunters

The 3 Types of Sales Hunters

Much of our work lately has been focused on creating a strong connection between a front line sales team (or person) and revamped marketing. Typically before we make any recommendations or changes we assess...

Your Product is Your Marketing

Your Product is Your Marketing

Have you played the telephone game? You know the one where one person whispers a sentence and by the end it gets all garbled? Well I’m at the end of this chain except with...