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Creating For the 10%
I wanted to share some great insight I learned while listening to Russ Roberts on the EconTalk podcast interview his long time friend Gary …
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It’s Your Lack of Focus That’s Killing You
How focused have you been today? First, before we go any further, do you have a really clear vision for what you want? …
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How to Excel in an Attention Economy
Attention is the scarcest commodity on the planet. When you get someone’s attention you are getting their most valuable resource-time. The answer to making …
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You are the Brand RoundUp - GFY, The World Needs Editors, Google Trick, Advertising Great, More…
Move Over GIF Here Comes GFY The ubiquitous GIF, a 27-year-old image format that has grown into an Internet artform, is becoming obsolete. There …
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Use These Tools #2 - Ultimate Webinar Solution, What It Built With, OneTab, BizSugar
Finally, a Webinar Service I’m Happy to Pay For Now we’ve used just about every single webinar service there is. From the most expensive …
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How to Promote a Tweet on Twitter
We are always testing new ways to drive traffic to our sites. When promoted Tweets first came out we were all over them. Then …
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Channeling Your Target Market
It’s time to break out the candles, dim the lights and start chanting… then in an ominous voice ask how well do you know …
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Are We One Step Closer to Facebook Tagging That Coca-Cola Can in the Background?
Facebook just rolled out an update for page tags where pages can tag other pages in much the same way people do. Today, we’re …
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The Power of Word of Mouth
A recent series of articles (1) & (2) by Maria Elena Duron from buzz2bucks.com are great reads about personal branding and creating effective word …
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How to Get More Facebook Likes
I got to speak at a marketing expo we attended this week. The topic I discussed strategies for engagement on Facebook. I first shared …
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The Case for Not Specializing
The world for at least the last 30 years has been moving at light speed towards specialization. Society and the individual are becoming more …
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You Are the Brand Round Up - Are You the Market, Act, and Facebook Changes
A new roundup post today. First up, great sky line picture above by Glenn Harper. What is the future of digital marketing? Could it …
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You Wont Believe How Much This One Change Improved This Facebook Ad
Facebook recently made a change that so far has had some big impacts on our own advertising. They added what are called Call to …
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Use These Tools #1 - CompFight, Brook, Canva, & Calendly
This week we are starting a new weekly series… tools I/we discovered (or rediscovered) this week. These are tools that help us with our …
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Did Facebook Just Declare War on These Sites?
Has the internet became Facebook and is it smart to base so much of your traffic on one social network? Salon has a great …
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The Celebrity Personal Branding Myth
Why does every personal branding evangelist talk about a major celebrity when they preach on building a personal brand? To begin with the top …
