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One Question to Drive Business, Reading vs Scanning, Audience Routes to Content - You Are the Brand RoundUp
First up, a good reminder on a core question to ask frequently: In 1960, Harvard professor Theodore Levitt published a landmark paper in Harvard …
How I Stay on the Cutting Edge, Even Spy on a Website
Today I’ll share a tip on something we use just about every day. Have you ever been on a site and wondered how they …
The Case for Pure Evergreen Content
It has never been easier to educate and market with content, but with this ease comes a major challenge. We are told content is …
Google Launches Another Salvo in the Guest Post War
Google has been warning webmasters about guest blogging for quite a while, but now, the search engine is getting serious. Will going after “guest …
3 Keys to Make Your Work Satisfying
Recently I was working with some people and dividing up action items and tasks (or otherwise known as work). Then I remembered the 3 …
Why You Aren’t Having Success Marketing Online… And What to Do About It
Have you ever wondered why some people are successful at marketing online, while others struggle just to make things click? I’ve found there are …
How to Use Priming in Social Media
Priming is a psychological term that essentially explains how an earlier stimulus influences response to a later stimulus. For instance, if I give you …
![Social Media Kills Brain Cells [study]](../../../../wp-content/uploads/2011/10/856649567_142f71fd25_m11.jpg "Social Media Kills Brain Cells [study]")
Social Media Kills Brain Cells [study]
Okay, first I’ve been studying social media. Not formally and not in the triple blind and an army of PHD’s or lab rats kind …
Increasing Your Productivity In 3 Steps
“There doesn’t seem to be enough time in the day to get everything done.” I used to believe that until I started (about a …
Use These Tools #3 - Spy on Sites, Video Solution, Capture Attention
Another round up of tools we use, discovered, or re-discovered. Discover Themes & Plugins on Websites First up is one that any person …
Intent and Selling in Social Media
This post is for someone looking to sell a product or service with social media engagement. Yes I know social media is not for …
Creating For the 10%
I wanted to share some great insight I learned while listening to Russ Roberts on the EconTalk podcast interview his long time friend Gary …
It’s Your Lack of Focus That’s Killing You
How focused have you been today? First, before we go any further, do you have a really clear vision for what you want? …
How to Excel in an Attention Economy
Attention is the scarcest commodity on the planet. When you get someone’s attention you are getting their most valuable resource-time. The answer to making …
You are the Brand RoundUp - GFY, The World Needs Editors, Google Trick, Advertising Great, More…
Move Over GIF Here Comes GFY The ubiquitous GIF, a 27-year-old image format that has grown into an Internet artform, is becoming obsolete. There …
You Are the Brand RoundUp - Great Strategy, Blog Commenting, Cascading Facebook, Oculus, and Mobile Insight
First up a great example and point made by The Ad Contraian: We all know that advertising is 50% strategy and 50% execution. It’s …