Tagged: tips

More Effective Content Marketing in 6 Steps

More Effective Content Marketing in 6 Steps

In Silicon Valley, “lean” is the key to startup strategy. Could it also describe a more effective content marketing approach? “The Lean Startup,” by author and entrepreneur Eric Ries, introduced “lean” methodology, which uses science...

5 Tips to Building your Brand with Content Marketing

5 Tips to Building your Brand with Content Marketing

In this article they cover Reach, Acquisition, Engagement, Retention, Conversion: turning prospects into customers: Reach: generating awareness and attention Acquisition: promoting product education Engagement: drawing people closer to your brand Retention and loyalty Conversion:...