Google+ Has a Perception Problem
Remember that smart kid who sat in the front of the class, but was ignored by the cool kids? That’s a good metaphor for what Google+ is going through.
I’ve heard from corporate social strategists I should be cautious about how much time and how frequently I discuss this nascent social newtork, and I spoke to media from a Tier 1 this week who said “does anyone even go there anymore? It seems like a wasteland”. Furthermore take this damning image which has been viewed 11k times suggests Google+ is filled with Google employees –and that’s about it. In fact, in our data on Super bowl ads, not a single ad by the world’s largest brand even mentioned Google+, an indicator of what the rest of the ads could look like for 2012 in this Facebook centric market.