YouTube, Google+ & Search Visibility
One of the best forms of traffic is from search. While there has been a whole industry built that focuses on SEO over the years it has increasingly become more and more difficult.
The main culprit in this is the changes Google makes and the never ending arms race the SEO experts play on the other side. I think it is getting to a point now where it’s even more important that anybody look for search traffic focus the majority of their strategy on value.
Value means providing something of worth to a target market. It means creating a brand and doing the actions and communications that go along with that. There’s three things in this piece from Tier10 that is forward thinking:
- For text, photo or video content, you want to upload regularly and frequently – brands and people that add value are prolific on their subject, that’s why videos, photos, and content play such a big role.
- Do not overlook metadata content – categories, tags, and microdata are becoming even more important, implement them.
- Develop a Google+ strategy – Google+ is not going away anytime soon, take advantage or what Google is giving you and develop a proper engagement strategy in that channel.
Last week, Google announced that its latest algorithm change will affect 35% of web searches. This update is a further refinement of “Caffeine” — a high-powered search product that will provide “50% fresher results for the web searches […]” This means Google is now able to read/cover the web at a speed that is nearly immediate. If “Panda” meant for a more relevant search, “Caffeine” means a more relevant, faster search. (Google’s Panda update caused quite a stir to this ongoing discussion when it did away with “content farms,” sites packed with superfluous metadata that yielded low-quality results.)
MG Siegler of TechCrunch highlighted these striking fun-facts about Caffeine…
Image Credit tier10lab.com