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How to Develop Any Idea Into a Great Story

How to Develop Any Idea Into a Great Story

Awhile ago I attended an inventors’ club meeting. Some of the members had already launched successful products and were working on more, while others were merely beginners with great ideas. The beginners were commiserating...

Can We Please Stop Hyping Social Media?

Can We Please Stop Hyping Social Media?

If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels available to marketers, one could be forgiven for concluding that search’s value pales in comparison...

5 Ways to Rock Content Marketing

5 Ways to Rock Content Marketing

Are you attracting a high rate of website traffic and generating quality leads with your content?  If not, you are not producing highly shareable content.  The quality and social capital of content is becoming increasingly more important...

Food Truck Economics

Food Truck Economics

Along with his family, he runs a food truck called Phat Thai that serves his mother’s Thai recipes “with a modern twist.” Although he won’t be serving customers for nearly 4 hours, he wakes...