5 Tips to Creating Evergreen Content
When your company is launching a content marketing strategy to engage your current audience and attract new readers, it’s overwhelming to think that the blog posts you create will have short shelf lives. In other words, if your company can barely create enough quality content to publish multiple posts weekly, you certainly don’t want to lose the sharing and search value of content in just a few days because what your organization has published is almost immediately outdated.
1. Be less newsy and more bookish
2. Stick with what sticks for longer
3. Reference specific dates – or leave them out entirely
4. Link to what will change
5. Create a broader view