Category: Marketing Mindset

4 Ways to Win the Hearts of Consumers

4 Ways to Win the Hearts of Consumers

Author: Alexandra NationCompanies that understand how people make decisions win business. Their purpose drives their results and not the other way around. In this blog, I’ll shine a spotlight on how brands can make...

8 Universal Motivations

8 Universal Motivations

  Whenever I sit down to write sales copy, create a sales script, or figure out how to reach a target market I start with the basics. In essence I try to imagine a...

5 Ways to Tell Your Story With Impact

5 Ways to Tell Your Story With Impact

Here are 5 ways to tell your story in a purposeful way: 1. Invest in content creation – NOT technology. If you start a blog and outsource your content, you’re already making headway. You’re creating quality,...