Replace Mistakenness with Effectiveness
Mistakes, mistakes, mistakes! Are they not the businessperson’s biggest bogey? A misstated phrase in an email that blows up into a huge misunderstanding. A mis-labeled file that causes vital information to get dis- or mis-placed. A mistaken brand strategy or pricing position for which the market shows no mercy. The ever-present and infinite range of possibilities for making mistakes have managers hitting the Maalox like macaws hitting a mango tree.