Your Product is your best form of Marketing.
Have you played the telephone game? You know the one where one person whispers a sentence and by the end it gets all garbled? Well I’m at the end of this chain except with the advent of copy and paste the message is no longer lost. I found the below quote from Jeff Bezos (founder and CEO of Amazon) on Mitch Joels blog (who found it on another blog… who found it somewhere else). The bottom line is the quote is accurate…
“Before if you were making a product, the right business strategy was to put 70% of your attention, energy, and dollars into shouting about a product, and 30% into making a great product. So you could win with a mediocre product, if you were a good enough marketer. That is getting harder to do. The balance of power is shifting toward consumers and away from companies…the individual is empowered… The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it. If I build a great product or service, my customers will tell each other.”
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WordPress is one of the best content management platforms on the planet. It’s easy to setup, somewhat easy to manage, and it has tons of themes and plugins available to extend it’s functionality.
But hidden within this easy modification is a problem (deep ominous music begins to play). Because of the open nature of WordPress just about anybody (like us) can create a plugin or theme. While this allows for tons of great additions it also injects a little bit of a challenge.
We’ve experienced this first hand. Recently a few plugins we had installed on a some of our sites caused huge memory issues. These memory issues increasingly caused our sites to fail. Since then we’ve been extra careful about the plugins we let into our server environment.
So while WordPress is full of goodness it’s increasingly becoming important that you watch each and every plugin you install. That’s when we thought, hey let’s create a post of the Top WordPress plugins we use.
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Content curation is a great strategy but one of the biggest questions I get is how do you find great content to curate?
I usually answer the question in one of two ways. First, if you consume content throughout the day then curation is just an easy additional step to your normal activities. If you aren’t fortunate to be able to do that then I suggest you create a process and a series of what we call listening posts.
Below I describe how to set up a content curation listening post using RSS feeds. read more →
These days one of the biggest challenges I hear from people is how to get all this stuff done?
From content marketing, social media, networking, sales, and all the other things that take up time… Really, how do you get all this stuff done when you have a job, clients, a business to run, or live a busy life with family and friends?
While there’s no magic formula that works for everybody I’ve had success by following 3 steps I outline below:
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Are you doing stuff today based on assumptions?
We make many decisions based on our own assumptions. If your like most people your daily actions are driven by these assumptions.
Now more than ever it is important to continually question what you assume.
Learn the art and science behind content curation as we showcase 11 examples of curation found around the web. We break down each curated piece of content and share a little insight into how these pieces of content are put together. We also hope you’ll pick up some tips you can use in your own curation efforts.
Short post today but valuable insight from the great business and motivational speaker Harvey Mackay:
Harvey shares with us what he calls humanizing your selling strategy. He says… “You can take my factory, you can take my employees from me, you can take my land from me… but leave me my rolodex and I’ll be back to where I was today three years from now”. Personal relationships is the name of the game.
Own the Platform
Did you here about the curation service Snip.it that just got acquired by Yahoo!, instantly shut down and left all their users out in the cold?
Now more than ever it’s important that you own the platform. We talk about this in detail on a post If You Want to Profit with Curation You Must Own the Platform,
If you’ve been on any of our curation webinars you know we believe you must own the platform and one reason for that was made obvious by a comment we just got on one of our blog posts:
Snip.it dumped all their users today. They sold out to Yahoo. They gave us a note telling us how excited they are. I’m kind of angry about, not excited at all. Every user of the service has been suddenly left in limbo. We can get an HTML or PDF of our content but we had no notice to try keep subscribers to our topics or keep in touch with people in the community. We are just left twisting in the wind. But, they did thank us for our contribution to their great success. Thanks don’t really work when I feel kicked to the curb. read more →
Most of what we know are a combination of ideas that came before us. But I think digital changes this to an extreme and in some ways I think we are in the early days of a total remix revolution. The future ahead for both content creators and consumers will be leaps in remix-ability.
I’ve had this post unfinished for a while now waiting for me to come up with a concise takeaway or connect the dots. I’m not sure I did that here but as we look toward the future of technology and how people interact with content (and everything going digital) I wonder if eventually everything will be easily remixed.
If you’ve watched the 4 part video series on Everything is a Remix this concept isn’t new. read more →
You ever feel like this some-days?
If so just remember that in the end, you save the plant, save the town and get the girl (or guy)… so refocus and keep on going.