Your Product is your best form of Marketing.
Have you played the telephone game? You know the one where one person whispers a sentence and by the end it gets all garbled? Well I’m at the end of this chain except with the advent of copy and paste the message is no longer lost. I found the below quote from Jeff Bezos (founder and CEO of Amazon) on Mitch Joels blog (who found it on another blog… who found it somewhere else). The bottom line is the quote is accurate…
“Before if you were making a product, the right business strategy was to put 70% of your attention, energy, and dollars into shouting about a product, and 30% into making a great product. So you could win with a mediocre product, if you were a good enough marketer. That is getting harder to do. The balance of power is shifting toward consumers and away from companies…the individual is empowered… The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it. If I build a great product or service, my customers will tell each other.”
Content curation is a great strategy but one of the biggest questions I get is how do you find great content to curate?
These days one of the biggest challenges I hear from people is how to get all this stuff done?
Most of what we know are a combination of ideas that came before us. But I think digital changes this to an extreme and in some ways I think we are in the early days of a total remix revolution. The future ahead for both content creators and consumers will be leaps in remix-ability.
